This is a sizeable proportion of the 40.2 million people between 18 and 65 years old living in the UK.
(3) However, revenue has slightly decreased in the same period.
The dating services industry includes several different segments.
Online Dating Websites: Sites such as Match.com, Plenty of Fish, e Harmony, and hundreds more bring affordable and convenient matchmaking services to America’s 124 million singles.
With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.
It is completely free to use, from the sign-up process to messaging other members.
In the online sphere, the identities and characteristics of individuals can be hidden or falsified.
Other challenges facing the market include fake online profiles, fraudulent traffic, database breaches, and privacy safeguards to protect users. There are over 1,500 dating sites that all are working to attract the same consumers: single men and women. While Match said that nearly all of its revenue currently comes from paid membership fees on its sites, advertising revenue could be a big source of future growth, especially when it comes to increased usage among mobile users.
According to Marketdata Enterprises Inc., dating website revenues are expected to slow down and achieve only moderate growth this year because the U. But, that doesn’t mean businesses should lose hope. And finally, as more success stories emerge, many singles will turn to matchmaking services.
Search for datingmarketreview com:
A British company which operates under the advertising model is Free uk, founded by Dan Winchester.